The basic for internet marketing and SEO practices are good keyword placement, high quality content, and links from outside sources to your website. Although many people can optimize their websites and web pages with keywords and quality content, not many people can build good links that help give their sites or pages better rank. Indeed, creating links from outside sources is the trickiest part in SEO. Read further to know some tips and tricks to build links to your sites.
It is better to have quality links from reputable websites than spamming the net with your links. Submitting links everywhere will not get you high ranking. Your site might even get penalty with such practices from the search engines and dropped from the search engine results.
First of all, start by interlinking pages within your website. The links will help in link building strategy and also help to get readers attracted to other pages within the site. If you have more than one website, you should also interlink them together.
The next step is to find legitimate and reputable directories to submit your links. Good directories to submit to are Craiglist, regional, or local business directories. Aside from building links, these directories might also get you some business for people who are looking for a specific product or service in specific location. Do not submit to low ranking sites which are signaled by a lot of blinking and disreputable ads.
Use social networking sites to promote and communicate with your customers or potential customers. Some popular networking sites are Facebook, Digg, StumbleUpon, and Twitter. Make an account and build followers and fans. Keep them updated with news about your website newest feature or content. Ask your followers and fans to help you spread your links around. Who knows some of your content might go viral and bring you thousands or even millions of visitors.
Of course, for a website or web page to become viral, there must be something interesting or newsworthy that makes people want to share it with their friends. Always update your website with easy to read, high quality, interesting, and fresh content. Also, make it easier for them to share the links by adding social networking buttons, so readers can share your links via their Twitter, Facebook, or other sites with just one click.
Advertisement is a way to place your links at another website or popular blogs with high ranking. Aside from SEO purpose, your advertisement can draw readers or buyers to your websites. Beside advertisement, you can also be a sponsor of any events or websites. Becoming a sponsor on a charity site will not only place your links on their sites, but give a good image and branding of your products and services.
Creating links is the most time consuming of all the strategies in internet marketing and SEO practices. Patience and persistence are the keys. Do not hesitate to ask for help from the experts if you feel you need them.
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