Mobile Local Fusion combines local search Google Places with the enormous growth of mobile search into a unified SEM (search engine marketing) strategy that will provide immediate results and value for every small business in the USA.
What’s In Mobile Local Fusion?
There are nine video training modules in Mobile Local Fusion
Understanding the local landscape
Google Local overview
Going Mobile
How your clients make money
Outsourcing the work
Getting clients
Managing client expectations
Managing your business
Crazy opportunity in the future
What’s In Mobile Local Fusion?
There are nine video training modules in Mobile Local Fusion- Understanding the local landscape
- Google Local overview
- Going Mobile
- How your clients make money
- Outsourcing the work
- Getting clients
- Managing client expectations
- Managing your business
- Crazy opportunity in the future
Module #1 Understanding The Local Landscape:
- The 5 Mile rule
- Why all other ad solutions are dead…
- Google’s BIG “Self-Serve” mistake that makes you money
- Why local businesses can’t live without Google
- How competition is lower now for local companies
- The 5 minute 0 check trick
- Google maps are the new Yellow Pages
- Places SHIFT in organic
- What QR codes mean to local
- The local TRIAD
Module #2 Getting To The Top of Google Local:
- How to create your Google dash board
- How to claim your clients pages on Google, Yahoo & Bing
- Enhancing you listing with rich content
- How to PING your maps listing to your places page
- Using mobile coupons
- How to get your own QR Code
- SEO with Citations & Directories
- Ninja Review Tricks and methods
- How people search via mobile
- How to dominate mobile search results
- How to create “instant” mobile landing pages
- Mobile list building secrets
- Customer autoresponders via SMS
- Mobile coupon marketing
- Creating QR codes for coupons
- Short code marketing methods for local
- Gathering stats from your Google dashboard
- Google advertising for mobile (TAGS)
- Adwords for mobile
- (Coming Soon) Google Boost
- Click to Call secrets
- Beyond Google – the other networks
- Landing page builders
- Mobile apps creation for dummies
- Paid traffic for local mobile
- SMS optins
- Other mobile Ninja tricks…
Module #4 How Your Clients Make Money:
- Getting more clients for your customers
- How clients contact their customers in multiple ways
- Get your clients customers to visit more often
- How to increase how much money your customers spend
- How to get your clients customers to refer them
- Viral mobile social media
- Customer rewards for loyalty with mobile
- Filling up slow days with SMS
- Seasonal and Holiday promotion ideas
- Cashing in on mobile coupons
- Drawing in customers friends with 4 Square & Facebook
- Other services your clients need you can charge for
Module #5 Outsourcing The Work:
- How to NEVER do any tech work EVER
- The Philippines connection
- How to train outsourcers via video you don’t create
- How to find great out source workers
- My 5 best outsourcers from the Rolodex
- My personal outsource tests
- How much you should pay for what
- Why feedback is curtail
- Using Jing videos for all tasks
- How to pay outsourcers
- Complete accountability
- Project Management
- The complete Google Local Outsource solution
- Legally importing reviews
- Plus, all my forms, contracts and agreements
Module #6 Getting Clients:
- The postcard that ate Tampa
- What to say when they call
- The questionnaire is your #1 weapon
- Closing with Powerpoint
- The video approach
- Getting your first check
- The art of the takeback
- Commission salespeople & bird dogs
- Fun prospecting
- How to get more referrals than you can handle
Module #7 Managing Client Expectations:
- Why expectations are the #1 reason people lose clients
- Doing a baseline competitive analysis
- How to charge based on ease or difficulty
- How to turn down clients you can’t help
- Under promise and over deliver
- Creating KILLER client reports
- Gathering ROI baseline values
- Monitoring clients progress
- Fixing what’s broken and growing what’s not
- When to get clients testimonials
- How to get referrals from your clients
- How to FIRE a client
- Know clients to avoid
Module #8 Managing Your Business:
- How to manage you time on a client by client basis
- Keeping organized records on each client
- Keeping clients checklists
- Simple project management
- Client billing templates
- Assigning jobs to outsourcers
- McDonald’s your systems
- Auto-billing your customers
- Credit cards and Check Drafts
- Hiring, training and managing employees
- Bonuses and other compensation plans
Module #9 Crazy Opportunity in the Future:
- Advanced QR codes
- Augmented reality
- Future of mobile payments
- Mobile Commerce payment apps
- What’s happening in Europe & Japan
- 200,000,000 mobile coupon users by 2013
- Mobile ticketing
- Free internet
- Free Smart Phones
Take special note on how the convergence of Mobile and Local search marketing is the major business driver for getting found locally. It will matter hugely for all SMB’s in 2011.
Mobile Local Fusion
In March 2010, I wrote a blog post How to Create a Great Local Search Business Listing. Back then, Google Places (what its called now) was called Google Local Business Center. Since then, I’ve optimized my Google places Listing for three targeted “longtail” keyword phrases. For each niche market, my Google Places Listing was at the top of the 10 spot.
Read my article on how to create a great local business listing for the tips and techniques I used to get these results.
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